Youtube still the favored site for hosting video

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Despite the constantly changing social media landscape, brands are still choosing YouTube over Facebook for their main video hosting platform according to this article from Digiday.

About a year ago, The Atlantic made the decision to go YouTube-first. Instead of licensing a video player from Brightcove or another video player technology provider, The Atlantic now uses the YouTube video player. Since then, its YouTube channel has nearly tripled subscribers from 41,000 last May to 114,000 subscribers. Average watch time on YouTube is also close to 4 minutes, and jumps up to 8 minutes for The Atlantic’s longer documentaries. Views and watch time are also up by 40 and 41 percent, respectively, on The Atlantic’s website in the first four months of 2018 compared to the preceding four months.