Facebook Launches IGTV

Author: Crowdson Creative Video Production | | Categories: Commercial Production , Corporate Video Production , Film Production , Film Production Company , Music Video Production , TV Commercial Production , Video Producer , Video Production Company , Video Production Services , Videographer , Web Video Production , Web Video Production Company

It looks like there’s another site to upload all your videos to.  DoddleNews reports that Facebook (owner of Instagram) has a new video service for longer-form content called IGTV, to compete with YouTube.  I haven’t watched it yet, but I already agree with the article’s author about two downsides – it’s only for vertical video, which probably means it won’t work for most of the videos you’ve already created for YouTube or your website, and it has auto play, which I personally just hate (but I do love the video he included about VVS):

The basics are that IGTV will be a longer form version of Instagram, and will initially focus on the content you follow. Built around the mobile platform, IGTV will primarily focus on vertical videos that are common in Instagram stories, except that with IGTV, content creators will be able to post videos that are up to 60 minutes long.

But there’s two features of the new service I already HATE. First, it’s vertical video format. I get that it’s designed for the mobile platform, but the vertical video aspect ratio locks a creator into that one art form. Whereas, with the standard 16:9 or even 4:3 horizontal format, users can have more options for sharing their work. I think the guys from Glove and Boots said it best in this video …